Startup PR Tools

5 Useful PR Tools To Help You Grow Your Startup

- Updated August 22, 2019


If you are a startup, then you must be eager to build your media list and boost your media outreach. We made a list of five similar, yet different PR services that can all be useful to help you grow your startup. Check them out.



Gorkana is a UK media database that helps PR professionals track, monitor and interact with journalists. The service also provides the features to build and organize analysis and reports as they matter to the user. Moreover, Gorkana can also be used to create and conduct short surveys and receive results within minutes.

The service is mostly criticized cause of the information in the database, itself. Users say that contacts they’re looking for aren’t in the database, local databases are not updated, and outdated information.



If you’re looking for a fast, easy and affordable solution to build your media list, check out this online database. GetPRcontacts is an international database that contains contacts of media, governmental and non-governmental organizations and institutions worldwide.

Contacts are organized in a map. After you select regions, or country, you can filter the media by category and type. The database is updated on a weekly basis. The cost per e-mail contact starts from 0.06€.

The cons of GetPRcontacts are that the service isn’t an integrated software solution for all your PR activities, but just a plain database. But, if you want to spare money on unnecessary features and know how to get the best out of your media list, you should definitely try it.



With Trendkite, you discover the most powerful people writing about your competitors, industry, and relevant key trends.

TrendKite’s PR software helps brands quantify and amplify the impact of their PR efforts. It gets real-time data fast, so you can easily build interactive reports and go beyond Google Alerts. It also sends information to your inbox. You can set up alerts for daily mentions, breaking news, snapshots for your brand, industry, competitors or anything else that’s important to you.

The downside of this software is that it’s not that much for building media lists, but more for analysis and monitoring. Moreover, customers say that it often misses out some mentions and can work pretty slow, at times.


Help a Reporter Out (HARO)

HARO is a publicity service where journalists, writers, and bloggers post daily PR opportunities for anyone to access and respond to. All you have to do is find a question relevant to you and send a great answer. The journalists benefit from being able to connect with “expert” sources, and the “sources” benefit from getting media visibility for their business or projects, in the context of being cited, quoted, or interviewed as an expert. Information comes right to the inbox and you can see what journalists are working on now.

But, reporters reported many issues regarding who’s queries get approved. After you sign on as a reporter, you are restricted on many features, because they are only available only in their paid service. And if you put a long deadline on your queries, unless you’re a big name publisher, they won’t post it. Users also complain on a lot of ads.


Muck Rack 

Public relations and communications software that helps you find and contact journalists, bloggers and freelancers who cover a specific industry. You can see what reporters have written about and who tweeted a specific article.

With MuckRack you can also get alerts in your inbox whenever journalists are writing and tweeting about your company, campaign, competitors, or any keywords and trending news that affect your brand. You can also monitor the news and generate quantifiable PDF reports, or raw data in Excel.

The downside of MuckRack Is that it is heavily dependent on Twitter and may miss out some important articles on other social media, since many reporters sometimes use Facebook much more than Twitter. It also lacks results for local reporters.

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