Startup PR Tools

5 Useful PR Tools To Help You Grow Your Startup

  If you are a startup, then you must be eager to build your media list and boost your media outreach. We made a list of five similar, yet different PR services that can all be useful to help you grow your startup. Check them out.   Gorkana Gorkana is a UK media database that […]

Letimo Ch

How to build a winning business model

  Business model is the conceptualization of how different, independent business activities work together as a whole. It is the way to create, deliver and capture value from your customers. Many companies face problems defining their business models. And this is where tools like business model canvas can help. We’ll explain it in details, later. […]

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Marketing pricing & how to master it

      The importance of pricing: Setting the right pricing is a process that depends on may factors. Companies have to play strategically, when setting the price for their products. When determining marketing pricing, they have to put the perceived value of the customers about the product in terms of money. Therefore, pricing should […]

4 Major Impacts Of IT In Healthcare

    Technology advances make our lives easier in many ways. Some of the most important ones, are the advances of technology in healthcare. Through the combination of technology and human intervention, processes in medicine are faster and doctors can bring better decisions with less human error. Changes technology brings to medicine require years of […]

How to structure a software development team

    The software development team is a unity of creative individuals working together to satisfy user needs. Traditionally, software developers worked in silo environment, worrying only about the technical part of the development process. But, user needs change rapidly, which is why most software development companies rely on agile methodologies to keep up the pace. […]

Why lean startup is the right choice

    The lean startup approach supports incremental organizational changes, in order to achieve long term company success. Here’s how this concept’s principles can help startups grow their business.   Do not chase perfection. Many entrepreneurs postpone the production date of software products. That’s wrong, and here’s why. Traditional approach says that everything has to […]

technology trends

8 technology trends each tech-lover should understand

    Technology trends are changing fast, so it’s hard to keep track on all the new ones rising with each day. They changed from plain data analytics, to machine learning, and from smart phones, to smart cities. Innovation is the key to success in today’s business environment. Also, boundaries between what’s real and what’s […]

mobile marketing, mobile app marketing

Top 10 Mobile Marketing Tips

    Mobile marketing is marketing adopted to the needs of mobile users. The greatest scale in the Internet era has appeared due to the usage of mobiles and smart phones. People use the Internet on the go, and all of the apps which appeared created a whole new (but also integrated) mobile world. There […]

business analysis, business analyst

Get closer to user needs using business analysis

    Business analysis is a practice of understanding user needs and providing the proper solution to meet those needs. The person that enables that change process to happen is called a business analyst.   What does a business analyst do? In order to meet user needs, a business analyst first uses elicitation tool and techniques to […]

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