SEO trends are an ever-changing phenomenon that keeps evolving just like all other areas in the digital world. With more than 200 factors that influence Google’s algorithm, SEO has certainly become a complex science. Even more, Google’s algorithm constantly changes and more often than not, SEO practices that once dominated the industry become irrelevant within […]
The importance of QA in software development Is undeniable. There comes a time in each software development life cycle where we have to make sure it works the way we intended to. A software development project isn’t a “one-man show”. Instead, there most commonly are at least 3-4 developers involved. All of them work […]
Starting a startup firm is quite the risk and requires a lot of patience, persistence and dedication. We all start as a startup, but not all of us make a success out of it. We prepared some tips and tricks from our own experience and hopefully you could all use it to learn a lesson […]
1. Device targeting isn’t as obvious to setup, as it sounds. Google has made it quite difficult to manage device targeting. As you make your campaigns, you are no longer allowed with the possibility to set the devices you want your ads to be displayed to. So, in order to exclude, or include specific […]
If you are a startup, then you must be eager to build your media list and boost your media outreach. We made a list of five similar, yet different PR services that can all be useful to help you grow your startup. Check them out. Gorkana Gorkana is a UK media database that […]
Business model is the conceptualization of how different, independent business activities work together as a whole. It is the way to create, deliver and capture value from your customers. Many companies face problems defining their business models. And this is where tools like business model canvas can help. We’ll explain it in details, later. […]
The importance of pricing: Setting the right pricing is a process that depends on may factors. Companies have to play strategically, when setting the price for their products. When determining marketing pricing, they have to put the perceived value of the customers about the product in terms of money. Therefore, pricing should […]
To build a successful startup is not an easy job to do. Nobody made multimillion business overnight, everyone has at least few attempts before he or she done the job right. The most important thing that people should know is that there is no failed startup, there are just owners (leaders) that give up too […]
Technology advances make our lives easier in many ways. Some of the most important ones, are the advances of technology in healthcare. Through the combination of technology and human intervention, processes in medicine are faster and doctors can bring better decisions with less human error. Changes technology brings to medicine require years of […]
The software development team is a unity of creative individuals working together to satisfy user needs. Traditionally, software developers worked in silo environment, worrying only about the technical part of the development process. But, user needs change rapidly, which is why most software development companies rely on agile methodologies to keep up the pace. […]