Social Media Advertising on Twitter and LinkedIn

    Every company needs to use social media advertising tools to grow the business. Social media are becoming more influential with each day, providing businesses with various marketing practices to establish and maintain their brand identities. In this article we’ll explain the concepts of Twitter and LinkedIn advertising, so you can start using your creativity […]

Agile Software Development: Why Use Agile Methodologies?

    Agile methods grew out of the real-life project experiences of leading software professionals who had experienced the challenges and limitations of traditional waterfall development on project after project. The approach promoted by agile development is in direct response to the issue associated with traditional software development both in terms of overall philosophy as well […]

case tools

CASE tools: The power of software development automation

A CASE (Computer-Aided Software Engineering) tool is a standard term used to indicate any form of automated support for software engineering. In a more preventive sense, a CASE tool means any tool used to automate some activity associated with software development which includes Web Development, Mobile Application Development,eCommerce web development, etc. The overall aim of CASE […]

Get closer to user needs using business analysis

    Business analysis is a practice of understanding user needs and providing the proper solution to meet those needs. The person that enables that change process to happen is called a business analyst. What does a business analyst do? In order to meet user needs, a business analyst first uses an elicitation tool and techniques to […]

growth hacking

Growth Hacks to grow your startup

  Growth hacking is a term people often mislead in meaning. While very close to marketing, growth hacking has a different ideology in mind. It is especially valuable to startups with limited budgets which want to use marketing in creative ways to get closer to their potential customers and have sustainable growth. Growth hacking is […]

Why companies need ERP systems?

  With the global ERP software market expected to be worth $41.69 billion by the year 2020, the impact of these systems is evident. While that number is impressive, those who’ve never used the software may find it difficult to understand why ERP is important to their business. But as globalization squeezes the market for many industries, it’s essential […]

choose a business tool

How to choose the right software for your business

    The success of how one information system operates in a specific business depends on different factors. There are many types of businesses and information systems. In this article, we make an overview of all the factors to consider, in order to choose the right software for your business. List the problems you’re trying […]

build a strong business website

How to create a strong business website

The first step to taking your business to new heights is creating a strong business website. This website should serve as an online portfolio of your products and services that also showcases some interesting and important information about your company. A successful business website has a huge impact on how a customer perceives a company but […]

What are Apis used for

What are APIs and what are they used for?

Have you ever heard a developer in the office saying: “Can’t you just use an API for that?” and thought to yourself “What in the world is an API?” Perhaps you rushed to Google asking what is an API and found yourself drowning in acronyms and unhelpful exposition? Did you think you need some REST […]

underutilized adwords features

12 Underutilized AdWords features and how to use them

Google AdWords keeps changing as time passes by, new features are introduced while old ones get changed or taken away. That’s why it’s not only important but an imperative for PPC professionals to follow the latest trends and try out features that their competitors don’t use or know about. We wrote this article to introduce […]

Subscribe to stay updated