User experience (UX) is a person’s total experience using a particular product, system or service and how that product, system or service meets his needs for it.
If a site is visually attractive, visitors have motivation to spend extra effort to use it. And, if it’s easy to use, they’ll come back more often.
The way information are positioned on the site is a crucial part of whether the user will understand the message they are trying to send. People are saturated with information and can’t process all of them.
That’s why, designers should organize information in theme parts on the website. Moreover, each of them will represent a different segment from the bigger story. Another way to organize information is through arranging it into diverse shapes. Put some of it into text content and the other into visual or graphic elements. That way you can get a better understanding of the company’s identity and makew visitors identify with it.
There are three general categories of work which create the user experience.
Informational architecture is the process of creating an underlying system to organize the information.
All information has some underlying structure. Therefore, there is always some organizational idea that defines how all the information fits together in a certain scenario.
Information architecture frequently happens (or should happen) at the beginning of the development process. Knowing exactly who is going to be using the product is often a crutial part of creating an information architecture. A fundamental way to measure any community is through its demographics, which describe their physical and employment characteristics.
It’s the information architect’s job to make the implicit architecture explicit so that it matches what the users need, expect, and understand. Appropriate terminology is one of the most important elements in a successful interaction.
For information architecture, the most useful tools are the ones that give insights into who the target audience is and how they think about information (how they organize it, how they prioritize it).
Interaction design is the way that structure is presented to its users.
After the designer determines the mental model and the target market, the focus shifts to the specifics of interaction. therefore, on the Web, each page is a different interface.
The interface can be thought of as everything that goes into the user’s immediate experience: what the user sees, hears, reads, and manipulates. The interface experience isn’t just a functionality, but also readability, navigation, and (the black sheep of the family) advertising. In short, it encompasses all facets of someone’s interaction.
Interaction designers determine how to navigate around the information architecture. They also arrange what users see, and make sure to present the right data, in the clearest way.
Identity design amplifies the product’s personality and attraction.
The identity is the combination of what a site does, how it looks, what associations it evokes, its editorial voice, and how it emphasizes certain features over others.
An identity designer needs information about people’s immediate emotional responses and how well they remember the product, afterwards.
An identity designer makes a website distinct from its competition. Therefore, her logo, slogans, or colors inspire recognition through visual elements.
It all collides into one thing – target audiences.
Different audiences have different needs, wants and desires. It’s the designer’s work to create a website that will satisfy them better than how do competition does it. An information is useful only when it satisfies user expectations.