If you’re new with blogging, here are some basic blogging tips to help you generate a valuable content for your audience:
Tip #1: Writing
The first rule for successful blogging is to write about yourself. Focus on your thoughts, your problems, ideas, opinion and figure out how to put them into words. Who knows, maybe expressing yourself is the step you need to take into finding the proper solution.
Secondly, don’t be selfish. Share the knowledge you possess. Don’t be afraid to express it, even when you’re not sure it’s the right one. After all, this is your personal blog. Find your style, your theme and keep up with it.
But, do not exaggerate. Combine quality and quantity. Before you write, read. Read a lot about the thesis you want to express yourself on. You’ll elevate your knowledge and help others, also. If you read 50 different websites and only cover the best parts you save other people the time it took you to read 50 different websites.
If you are selling content off your blog it may make sense to post less frequently but only publish your best content. That makes your time appear more valuable, and makes your content quality better than a person who feels they have to write about everything.
Tip #2: Content
Before you start publishing content on your blog, you have to start thinking about a subject you’d like to cover. If not before, then at the early stages of blogging. See what theme could you give your best about and choose complementary topics on every next post.
Thus, you’ll cover the needs for knowledge of a specific group of people, who share the same interest and you’ll get closer to them. But, more about your audience later.
Commit to a publishing schedule. Plan it so that it works for you and for your readers. Don’t overstretch yourself. You don’t have to publish daily. Remember, quality over quantity.
You should also keep a list of blog post ideas to help maintain your continuity and whenever clients ask you questions, add them to your list. That’s why you should start writing early. The best content evolves over time.
In order to post regularly, you have to have a spare post ready for publication.
If you are short on ideas to write about then participate in your community and/or solicit feedback and questions until you find good topics to write about. Consistency is one of the most important things that bloggers tend to forget. It’s much easier to lose your traffic than it is to build it up, so make sure you consistently blog.
Also, quote industry experts and use examples and case studies. They show your in-depth understanding of a topic, and they liven up your content.
Tip #3: Readers
Know your audience. Understand their desires, their secret wishes, and their dreams. Learn about what they’re struggling with, so you can help.
Understand your audience through research and observance. Understanding them, means you’ll have a better idea of what blog content will resonate with that kind of audience, which is a good start when you get to writing blog posts. Empathize with your readers, realize what they’re struggling with, and promise a solution to their problems.
But, allow readers to get to know you first. Also, sprinkle questions over your content, because it makes readers feel you’re having a conversation. Your final paragraph should overcome their objections to implementing your ideas.
Create a unique voice. You want readers to come back to hear from you.
Tip #4: Social Interaction
Your content quality does not matter until you get people to consume it. So here are a few tips to help you get noticed
- Quote and link to popular bloggers, and add value to the conversion
- Leave valuable useful comments on popular related blogs
- Write articles for other popular blogs
- Create community based ideas and ask for feedback or involvement of community members before launching it
- Actively solicit comments and reply to them
- Network offline at industry trade shows, conferences, and community gatherings
- Add enough value to ideas that people talk about you when referencing them
Tip #5: Blogging as a SEO Strategy
Over time popular bloggers build up hundreds or thousands of subscribers. These subscribers are people interested in the field or topics that blogger writes about.
Blogs are all about spreading ideas and accumulating attention. And where people go search engines follow. If many people link to your blog posts that also boosts your search engine rankings for the other parts of your site.
If you write a frequently updated blog the media is more likely to believe you are a topical expert than if you are just a merchant selling goods in your industry.
In order to attract the search engines, you need to provide your readers with fresh content, currently updated. Generally, the search engines interpret recent updates to mean that the page has more relevance and would be a better user experience for its customers.
Keywords are the base search engine optimization. Blogs provide you with the ideal platform to target various keywords and build appropriate content and context around them. They also allow you to create pages dedicated to particular keywords and this allows you to develop a page reporting strategy.
When you create valuable, reputable content you can actively promote links as well. Readers who value the blog and the series of content it provides will reference and link to the blog posts. When you have valuable information on a blog, you have multiple pages that can serve as links for different subjects.