business intelligence, BI, marketing

Business Intelligence as a powerful marketing tool

    Business Intelligence (BI) is a set of strategies, processes, applications, data, products and technologies used to support the collection, analysis, presentation and dissemination of business information. In short, it is a broad category of computer software solutions. It enables companies and organizations to gain insights into critical operations using reporting applications and analytics tools. Business intelligence […]

cloud computing, cloud, web20

Cloud Computing & Web 2.0 explained

    Cloud computing indicates a network, where computer technology supports a big part of the online software and data environment. Therefore, it brings enormous computing power to business and personal Internet users. Web 2.0 refers to a second generation of the World Wide Web in which people collaborate, interact, and share information with each-other. For […]

erp software, erp software for business

The pros & cons of ERP software for business

Why ERP software? Enterprise resource planning (ERP) is an industry term for the broad set of activities that helps an organization manage its business. ERP software is business process management software that allows an organization to use a system of integrated applications to manage and automate business functions. An important goal of ERP is to facilitate the flow of information so […]

business process modeling

Business process modeling with BPMN 2.0

  What is Business Process Modeling (BPM)? The main purpose of business process modeling (BPM) is to represent, analyze, or improve processes inside enterprises. Accordingly, there are three main types of business processes: Management processes, enterprise level: strategic management. Operational processes, core business processes: purchasing, manufacturing, marketing, and sales. Supporting processes, support core processes: accounting, recruitment, and technical support The […]

business technology

Is technology irrelevant to business strategies?

The IT standardization Information systems (IS) have a strategic value for business decisions. But, even though business technology is an important strategic tool, the technology by itself isn’t enough to ensure the company gains competitive advantage. Businesses must use technology to survive. The problem is that technology became standardized, thus the way businesses use technology is […]

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