Month: June 2016
social media tools

Optimize your social media presence using these tools

Social media tools are essential to digital marketing. The digital world provides a lot more possibilities to enhance that effect to boost ROI and the overall business. Here are some useful social media tools which can help companies optimize their social media performance. CONTENT RELATED “Bit.ly” Bit.ly is a link…

internet of things, IoT

Internet of Things: How much are we going to network?

Internet of Things refers to devices that collect and transmit data via the Internet. The pathway of information is changing: the physical world itself is becoming a type of an information system.  The IoT is a giant network of connected “things”, including people-people, people-things, and things-things…

inbound marketing strategy, inbound marketing tips

Tips on how to improve your inbound marketing strategy

Inbound marketing is about providing valuable content for your potential customers. They have a problem, and you provide information which are the solution to that problem. Now, let’s get into specifics on how to create a powerful inbound marketing strategy. SEO SEO is a common marketing…

inbound marketing

Why does your company need inbound marketing?

Inbound marketing is a marketing strategy which uses pull techniques, like blogging, SEO, social media to attract visitors and create brand awareness. In this customer-driven, modern digital marketing world, the customer always comes first, and inbound marketing helps companies get closer to them than ever. The transition In…