APIs and why they matter

What are APIs and why they matter?

    Application program interface (API) is a set of routines, protocols and tools for building software applications. An API specifies how software components should interact. You can also think about APIs as user interfaces, with one big difference: the users. User interfaces show how users communicate with the software. APIs apply the same concept, seeing software applications as […]

facebook marketing, social media marketing

Social media: The importance of Facebook marketing

    Facebook is the largest and most powerful social media network, providing marketers with a wide range of tools to send the right message, to the right people, at the right time. As a social media network, Facebook changed the way content is presented and consumed by customers. That is why marketers should devote […]

relational database model

Beginner’s Guide: The Relational Database Model

    The Internet era moved the information flow on a whole another level. People are overwhelmed with information and they seek for new ways, e-places to store them. Data is everywhere and businesses face many problems when storing that data. That’s why they need a database to collect, organize and search information. Here’s how […]

blogging tips

5 tips for successful blogging

    If you’re new with blogging, here are some basic blogging tips to help you generate a valuable content for your audience:   Tip #1: Writing The first rule for successful blogging is to write about yourself. Focus on your thoughts, your problems, ideas, opinion and figure out how to put them into words. Who […]

online customers

E-customers insight: Understand your online customers

    We mentioned many times on this blog, understanding your online customers is crucial in marketing. If you want people to buy your products, you have to answer the following question: Who are you selling to?   The concept explained: Today we are talking about e-customers. Because everything goes “e” these days. And customers are […]