how to become an innovator

How to become an innovator?

    People often confuse the terms invention and innovation. If you wonder how to become an innovator, then you have to understand the difference. Innovation is the practical implementation of an idea into a new device or process.   But, ideas, no matter how great, have to actually work for the user. How to […]

customer relationship management

CRM and e-CRM: The importance of customer relationship management

    Customer relationship management (CRM) refers to practices, strategies and technologies that companies use to manage and analyze customer interactions and data throughout the customer life cycle. The goal is to improve business’ relationships with customers, assisting in customer retention and driving sales growth. While customer relationship management focuses on building relationships with the customer, […]

user experience guide

3 step guide to a remarkable user experience

    User experience (UX) is a person’s total experience using a particular product, system or service and how that product, system or service meets his needs for it. If a site is visually attractive, visitors have motivation to spend extra effort to use it. And, if it’s easy to use, they’ll come back more often. The way […]

SEO, search engine optimization

SEO: A total guide to search engine optimization

    Here’s the definition of search engine optimization (SEO) adopted by “SEO is the process of getting traffic from the “free,” “organic”, “editorial” or “natural” search results on search engines.” A common mistake most people make is confusing SEO with SEM. On the other hand, SEM is a little wider and again, citing […]

how to make a memorable presentation

Tips on how to make a memorable presentation

    If you think that a flawless product will sell himself, then you are crucially wrong. A quality product is an advantage. But how you present it to the audience is how they perceive its value in their minds. Today we’re talking about how to make a memorable presentation that sells your product. If […]

will robots replace humans

Will robots replace humans?

    Technology is at a progressive rise. And it doesn’t stop, not even for a second. The Silicon Valley invoked the idea of the goodness of a robotic world and as it seems till now, such automation will be a constituent part of the times to come. But: Are we fearing a jobless future? Will […]