business model

How to build a winning business model

Business model is the conceptualization of how different, independent business activities work together as a whole. It is the way to create, deliver and capture value from your customers. Many companies face problems defining their business models. And this is where tools like business model canvas…

software development team

How to structure a software development team

The software development team is a unity of creative individuals working together to satisfy user needs. Traditionally, software developers worked in silo environment, worrying only about the technical part of the development process. But, user needs change rapidly, which is why most software development companies rely…

marketing pricing

Marketing pricing & how to master it

  The importance of pricing: Setting the right pricing is a process that depends on may factors. Companies have to play strategically, when setting the price for their products. When determining marketing pricing, they have to put the perceived value of the customers about the product…

choose the right software for your business

How to choose the right software for your business

The success of how one information system operates in a specific business depends on different factors. There are many types of businesses and information systems. In this article we make a overview on all the factors to consider, in order to choose the right software for…

lean startup

Why lean startup is the right choice

The lean startup approach supports incremental organizational changes, in order to achieve long term company success. Here’s how this concept’s principles can help startups grow their business. Do not chase perfection. Many entrepreneurs postpone the production date of software products. That’s wrong, and here’s why. Traditional…

technology trends

8 technology trends each tech-lover should understand

Technology trends are changing fast, so it’s hard to keep track on all the new ones rising with each day. They changed from plain data analytics, to machine learning, and from smart phones, to smart cities. Innovation is the key to success in today’s business environment.…

mobile marketing, mobile app marketing

Top 10 Mobile Marketing Tips

Mobile marketing is marketing adopted to the needs of mobile users. The greatest scale in the Internet era has appeared due to the usage of mobiles and smart phones. People use the Internet on the go, and all of the apps which appeared created a whole…

business analysis, business analyst

Get closer to user needs using business analysis

Business analysis is a practice of understanding user needs and providing the proper solution to meet those needs. The person that enables that change process to happen is called a business analyst. What does a business analyst do? In order to meet user needs, a business analyst first…

business website, how to create a business website

How to create a strong business website

A business website has a huge impact on how a customer perceives a company. A great business website, requires detailed planning from the very beginning. In this blog post, we explain you the phases of the website development process. We also, provide you with some tips to create…

devops, business, information technology

How DevOps bridge the gap between business and IT

DevOps is a complementary methodology to agile software development. It showcases the combination of IT development and business operations. Some refer to DevOps as a culture, because it is not a specific concept, but more a collaboration between the IT and operational department. DevOps reinforce the…